The main page of this site greets you with a wall and the words “Verletzte Liebe.”
Why this image and why a wall? It is a photo taken by Olga in Frankfurt at the Paulskirche.
The words “Verletzte Liebe” mean “tainted love” or “hurt love” in German and are part of a memorial, created in Frankfurt in 1994 by Tom Fecht to commemorate those who have died of AIDS and those who were prosecuted in WWII for their love.
In fashion and especially in marketing, we are still struggling to be truly tolerant, truly inclusive, not to judge, not to exploit and not to prosecute.
Fashionblogga is a brand consultancy which puts ethics at the forefront.