Berlin (Steglitz) 2018 – feisty Miniso next to Uniqlo

What's retail doing in Berlin's up-and-coming Steglitz area in 2018? Here is a little update: On the large and long shopping Street of Schloßstraße in the South of town, a remarkable little shop has opened up and is situated right next to Uniqlo. The shop is called Miniso and when I first passed it, I …

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Sonic branding for fashion

AS I am researching this topic to include in my lecture next week, I want to share some interesting things I have found out with you, my dear readers. Sonic branding - it is the stuff our windows PCs are made of when we start it up, what makes (some of) us love McDonald's or …

How to teach fashion when you’ve stopped believing in fashion?

Dear blog visitors! I've just published an article on the website Worn Through and would like to give you a little preview here. It deals with the disillusionment that can happen when you work in the fashion industry. To access the full article, please click on the link below! ____________________________________________________________________________ Fashion. It is a world …