Berlin (Steglitz) 2018 – feisty Miniso next to Uniqlo

What's retail doing in Berlin's up-and-coming Steglitz area in 2018? Here is a little update: On the large and long shopping Street of Schloßstraße in the South of town, a remarkable little shop has opened up and is situated right next to Uniqlo. The shop is called Miniso and when I first passed it, I … Continue reading Berlin (Steglitz) 2018 – feisty Miniso next to Uniqlo

Sonic branding for fashion

AS I am researching this topic to include in my lecture next week, I want to share some interesting things I have found out with you, my dear readers. Sonic branding - it is the stuff our windows PCs are made of when we start it up, what makes (some of) us love McDonald's or … Continue reading Sonic branding for fashion

How to teach fashion when you’ve stopped believing in fashion?

Dear blog visitors! I've just published an article on the website Worn Through and would like to give you a little preview here. It deals with the disillusionment that can happen when you work in the fashion industry. To access the full article, please click on the link below! ____________________________________________________________________________ Fashion. It is a world … Continue reading How to teach fashion when you’ve stopped believing in fashion?