The Pretenders: A look at pseudo-international brand names

Dear readers, In March I gave two mini-lectures to the Business School students at the London College of Fashion on the subject of international branding and talked about brand names inside and outside of Japan. Here is part of the lecture which I hope you will enjoy! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The Pretenders: A look at pseudo-international brand …

SiberianNewspaper: There is more depth to Japan than Jpop and Kawaii

  Do The lights turn green and hundreds of people flood the giant intersection simultaneously from 3 directions. There is not one empty square meter, yet everyone is polite enough to walk past each other without bumping or hitting one another. I take another sip of my Macha latte. „Oh my God! This is like …