The Pretenders: A look at pseudo-international brand names

Dear readers, In March I gave two mini-lectures to the Business School students at the London College of Fashion on the subject of international branding and talked about brand names inside and outside of Japan. Here is part of the lecture which I hope you will enjoy! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The Pretenders: A look at pseudo-international brand … Continue reading The Pretenders: A look at pseudo-international brand names

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