Venturing into luxury fashion’s sensory branding: From BOSS candles to edible Birkin Bags

PLEASE FIND BELOW MY LATES ARTICLE FOR THE ACADEMIC WEBSITE WORNTHROUGH.COM!   Venturing into luxury fashion's sensory branding: From BOSS candles to edible Birkin Bags When teaching fashion branding, I often like to look into futuristic topics, picking up on the latest trends. So recently, my class and I ventured into the world of sensory …