My first book is out! “Fashion Marketing and Communication”

It's been printed! Dear Readers, Close to the 2019 holidays, a wish came true: My book has been published!   Nearly 15 years of industry experience and 5 years of teaching Fashion Marketing, Comms and Management (as well as Design) in universities have informed the content of this book which looks at modern and historical … Continue reading My first book is out! “Fashion Marketing and Communication”

Sonic branding for fashion

AS I am researching this topic to include in my lecture next week, I want to share some interesting things I have found out with you, my dear readers. Sonic branding - it is the stuff our windows PCs are made of when we start it up, what makes (some of) us love McDonald's or … Continue reading Sonic branding for fashion