University of Westminster x Staiy

Staiy partnered with the University of Westminster to provide a learning opportunity for their MA Marketing, MA Retail, and BA Fashion Promotion students. The project aims to present a live example of the journey and the challenges faced by a startup, in particular one with a focus on sustainability. For the students, the main focus will be on branding with sustainability in mind...

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Deconstructing Greta Thunberg – a cry for help

Dear Readers, You know I cannot remain silent on topics that touch my analytical brain and try to de-calibrate my sensitivity for ethics and common sense, especially those that turn masses hysterical and make the front pages (yes, I know, an article on Brexit is long overdue, but I will wait for October 31st to …