Happy 2018! Bunkers and shade-inclusive make-up are the trends of tomorrow.

HAPPY 2018 everyone! This is my new year’s message to you, the last post of 2017. Thank you for faithfully reading my blog. I am approaching 100 followers, meaning that I soon won’t classify as a nano-blogger anymore. However, I have a few tricks up my sleeve, like writing thought-provoking and critical yet somewhat weird articles, so that any bloggerazzi followers get deterred. (Hope you get my sarcasm…)

But in all seriousness, there are a few trends which have emerged this year and will grow in the next one, such as bunkers and the so-called shade-inclusiveness, and I would like to share my research with you today.

 

TREND No 1: Bunkers are back in fashion, fueled by the end of the world sentiments.

Atlas Survival Shelters. Fancy a made-to-order bunker for you and the family? Image source here.

I am serious, and not exaggerating, but let me explain:

If you know a bit about marketing you might also know about the “PESTEL” analysis. This handy tool looks at the macro-environment of a business and evaluates the Political, Economic, Social, Technological, Environmental and Legal developments in the world.

There is Euroscepticism, Anti-Trumpism, North Korea and seemingly endless conflicts in the Middle East.

Eco-conscious consumers have a hard time with sustainability, the environment, global warming, the meat-industry, over-fishing and pollution whilst the Paris Agreement takes a walk in the park (greenery courtesy of other nations).

In fact, fashion magazine InStyle predicts 2018 by means of the “Pinterest Index” (ok, I just made up this term, but they are in fact referring to the “Pinterest 100” which looks at saves to predict future trends) and comments: “[People will] be obsessing over diet-friendly food options like air fryers, which use hot air instead of oil to crisp food (saves for “air fryer” were up a whopping 1809 percent), and “souping,” which means eating puréed soups to reset your diet (saves for “souping” jumped 306 percent).

Social injustice is on the rise in both developed and developing countries paired with inflation and currency fluctuations.

Big Data and Big Brother are the Orwellian future we are now living in and if that is a bit too heavy for you, just turn on some old The Simpsons episodes to see that they actually predicted some crazy things in a hilarious way.

This episode of “The Simpsons” in 2000, predicted a President Trump. Image source here.

Long analysis short, some people are not amused with the way things are going and are investing in their future, by means of bunkers. This PESTEL analysis thus gives competitive advantage to anyone in the bunker business. Never heard of such a thing? Read on!

Underground bunkers are not for everyone and mostly known from movies, the military and famous politicians, like JFK who had this bunker:

JFK was prepared for it…for example during the Cuban Missile Crisis in 1962

He might have already been sitting there, in the 1960s, when everyone held their breath during the Cuban Missile Crisis.

The History Channel recounts the story:

“During the Cuban Missile Crisis, leaders of the U.S. and the Soviet Union engaged in a tense, 13-day political and military standoff in October 1962 over the installation of nuclear-armed Soviet missiles on Cuba, just 90 miles from U.S. shores. […]

In a television broadcast on October 22, 1962, the president notified Americans about the presence of the missiles, explained his decision to enact the blockade and made it clear that the U.S. was prepared to use military force if necessary to neutralize this perceived threat to national security. Following this public declaration, people around the globe nervously waited for the Soviet response. Some Americans, fearing their country was on the brink of nuclear war, hoarded food and gas.

Despite the enormous tension, Soviet and American leaders found a way out of the impasse. During the crisis, the Americans and Soviets had exchanged letters and other communications, and on October 26, Khrushchev sent a message to Kennedy in which he offered to remove the Cuban missiles in exchange for a promise by U.S. leaders not to invade Cuba. The following day, the Soviet leader sent a letter proposing that the USSR would dismantle its missiles in Cuba if the Americans removed their missile installations in Turkey.”

 

A missile battery, Cuba, circa 1965. Photo: Keystone/Hulton Archive/Getty Images

Is it crisis time again?

According to The Intercept, the current crisis of North Korea has been compared to the Cuban one numerous times.

“For instance, Sebastian Gorka, deputy assistant to President Donald Trump, recently said, “This is analogous to the Cuban missile crisis.” and “according to Rep. Darrell Issa, R-Calif., “It represents the greatest crisis … undoubtedly since the Cuban missile crisis.””

Companies like Atlas Survival Shelters have seen their business recently pick up, specifically after Trump was elected, who offer bunker units starting from $49K for personal use and go up to $1399999 if you want to accommodate 117 military personnel.

On their website, Atlas Survival Shelters declares:

There is little difference between the bunkers made 50 years ago and the bunkers made today except the addition of modern interiors, NBC air filtration systems, Co2 scrubbers, generators, and high-tech electronics. There is no other shape other then round that will allow you to reach the depth underground that you need for maximum protection for your family and to allow the climate to be controlled underground.”

It is really alarming that so many people are worried about the future of our little planet. But on a lighter note, we still have fashion to keep us dreaming.

TREND No 2: Shade-inclusiveness

Another prediction of a trend by Pinterest Index are inclusive foundations:

“50 shades of you: A wider range of skin tones are showing up in new shade-inclusive foundations (saves for “complexion matching” +378%)”

Professor Farnsworth of Futurama breaks the news.

Inclusiveness, be it regarding age, ethnicity, gender or skin-tone, is also on the rise (good news everyone!) and makes room for Fenty Beauty, eloquently named after the last name of the singer.

But is inclusiveness really such a 21st Century idea?

“While Rihanna deserves praise for catering to all skin tones, Fenty Beauty isn’t the first brand to offer an extensive foundation selection. More and more makeup brands are realizing that people don’t come in just eight shades.” comments The Fashion Spot.

Brands like good old MAC, L’Oreal true match, Bobbi Brown, Lancôme and Iman Cosmetics have been around much longer.

In fact, when Fenty Beauty’s founder Rhianna was only 6 years old, in 1994, Iman founded her cosmetics line due to the scarcity of choice. “Her beauty company created the first cosmetics and skincare collection designed for all Women with Skin of Color™.  The IMAN brand philosophy holds that women with skin of color represent many races, cultures and ethnicities.” The website explains.

Iman Cosmetics: Find your shade. I might be too pale to find mine on here…being more of a MAC NC15.
Rihanna following in the footsteps of Iman? Here she is talking to Iman and late husband David Bowie. Image source here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Another interesting aspect about Fenty Beauty is that it was the mega fashion conglomerate LVMH which stuck the deal with Rihanna paying her an estimated $10 mio (source from WWD) to launch the beauty brand. According to Lisa A La Mode and her very interesting investigation, Rihanna is not listed as the CEO of Fenty beauty but merely the creator and founder. And Forbes had this to say prior to the launch:

While she may be the face of the company, Rihanna isn’t putting up the money to make Fenty Beauty a reality. The new venture is being launched by all things luxury powerhouse LVMH Moët Hennesy Louis Vuitton’s Kendo division, which was created specifically to work on celebrity-focused projects like Fenty Beauty. LVMH also owns the incredibly popular brand Sephora, which is one of the largest stores focused solely on all things makeup and beauty in the world. This fact means that Fenty Beauty won’t need to worry about distribution or getting into brick and mortar locations or popular online stores, which can sometimes kill a brand before it gets a chance to truly grow.

(Note to self: It will be interesting to read the annual report by LVMH when it is released in the near future and see what has been written about their portfolio brand. The announcement of the launch was certainly mentioned in the quarterly results report of 2016.)

 

Elaan of Troyius played by France Nuyen, a Vietnamese-French actress.

If we go back a few more decades and look once more to the 1960s (and a cue from Futurama) it’s Star Trek that pioneered it in a space ship, taking a multi-cultural crew to far-away galaxies where all sorts of races, genders, species and life forms were met. As Nancy Wang Yuet from the Huffington Post states: “Since its original debut on NBC in 1966, Star Trek has served as an inspiration for youth of color.” Indeed, together with Gene Roddenberry it pushed boundaries of interracial inclusiveness, at a time when segregation was the law in the country of origin of the show.

“When Gene Roddenberry brought Star Trek to television in 1966, he brought with it the first positive portrayal of a Japanese character in Helmsman Hikaru Sulu. In the midst of the Cold War, the show later introduced the Russian Ensign Pavel Chekov as the tactical officer. Roddenberry’s pilot for the show originally included actress Majel Barret as second-in-command, but the studio executives refused it. Roddenberry did successfully place Lieutenant Nyota Uhura on the bridge, a female African-American character whose surname comes from the Swahili word for “freedom.”(Ryan Soma, The Humanist, 2016).

For 2018, I wish for a year that is inclusive, embraces colours and ethnicities, and peace. It’s wonderful that this year’s Nobel Peace Prize went to ICAN, an organization that works against the weapons, featuring a much honoured “Hibakusha” (survivor of Hiroshima/ Nagasaki bombing) on stage.

If we can produce make-up that acknowledges 40 different colours of different humans, why can’t we acknowledge a peaceful life for all of them?

So my New Years message to you is: “When you buy a bottle of diverse make up, do keep a diverse mind!”

Happy holidays, whatever you do or do not celebrate (Hannukah, Kwanzaa, Western Christmas Eastern Christmas, Festivus etc) and happy 2018 and peace to the world!

Space: the final frontier. These are the voyages of the starship Enterprise. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.

 

 

 

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Gucci’s new fake fur is all but sustainable

Gucci’s fake fur is aggravating pollution and is all but sustainable

Gucci Ghost Mink Fur GG Diamond Coat ($23,535) as seen o Pinterest

Real fur or fake fur? Sustainable or unsustainable fashion? Real fur is very expensive but what is the true cost for our planet when we opt for fake fur?

Gucci announced this October 2017 that it will cease to use real fur and switch to fake fur only. This is hailed by the flag of sustainable measures, much in tune with the Corporate Social Responsibility measures (or CSR for short) of the parent conglomerate Kering.

CEO Bizzarri & creative director Michele announce fake fur at Gucci in 2017. For the love of who?

No doubt, this action is also targeting Millennials, those Eco-conscious consumers who are so lucrative for Gucci and part of the strategy behind its complete revival, headed by the recently-appointed Alessandro Michele.

Business of Fashion reported: “The decision to ban fur was made with creative director Alessandro Michele, emphasized [CEO] Bizzarri. “Fashion has always been about trends and emotions and anticipating the wishes and desires of consumers,” he said. The best creative directors “are able to anticipate, to smell something outside before anybody else. Fashion and modernity go together.”

For animal lovers, vegetarians and vegans of this planet, fake fur might seem like it’s long overdue amongst luxury brands, and a welcome directive. However, I argue that fake fur is highly unsustainable, bad for the planet and – in the long run – helps no animal nor human. Furthermore, when it gets really cold (like in Russia or Canada) you will freeze in your expensive or cheap fake fur jacket. But if you wear real fur, you will not only experience perfect insulation, you might even have a waterproof garment on.

 

inuit-caribou-skin-1
“Inuit elders indicate that Inuit-designed caribou skin clothing is the most effective cold weather clothing for extended periods in severe cold with no means of warming up. Elders continually remind people to bring their skin clothing with them even if they are just going out for a short snowmobile or all-terrain vehicle ride. Accidents happen each year where 1 or 2 people perish from the cold due to being stranded a mile or two from the community when an unusual storm comes up quickly and they are inadequately dressed.” (Oakes et al., 1995)

There is a study by the Canadian military, which was also published in a research journal, which performed a “Comparison of traditional and manufactured cold weather ensembles” putting half of the military men in the latest and most advanced synthetic outerwear and the other half into Inuit-style Caribou fur costumes. If you are keen, you can read the study which concluded:

“Findings indicate that the overall skin temperature, as well as the cheek, thigh, toe, and torso temperatures, remained significantly higher when wearing the caribou skin ensemble compared to changes observed when wearing the military or expedition clothing ensembles.”

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Ok, so fur will keep you warmer, but how is it more sustainable, you may wonderbiodegradable?

The Fur Source has some interesting facts about fur, as published on their site in 2016:

” Genuine fur is natural, renewable, biodegradable and sustainable. The negative environmental impact caused by faux fur and synthetic fibers in general is far greater than that of real fur.”

 

 

Synthetic Fibers are Made from Petrochemicals

Petrochemical plant. The starting point of your fake fur jacket.

Faux fur and most synthetics are made from petrochemicals. They can take more than 3 times as much non-renewable energy to produce as real fur. Like other plastics, these materials do not break down easily and will remain in landfills for centuries. At a time when the true ecological cost of “cheap”, mass-produced, disposable “fast-fashion” is just beginning to be calculated – think millions of tons of poor-quality fibers and short-life garments filling up landfills – the naturally durable and recyclable qualities of fur make more sense than ever!

 

 


Plastic, plastic, everywhere: The world’s oceans are full of discarded trash that degrades and sinks, or drifts ashore at places like Turneffe Atoll in Belize.
Photograph by WaterFrame, Alamy – Image source here.

Real Fur is quickly Biodegradable – Fake fur not a bit

Yes, real fur is biodegradable, like all things made by nature, mother nature happily takes them back into its eco-system. You don’t believe me? Look at this experiment which Truth About Fur (voice of the North American fur trade) conducted.

They burried real fur and fake fur and left it untouched for several months. When they dug it up again, this is what they found:

The Great Fur Burrial: After cleaning. Fake fur on the left, real on the right.

So what does Gucci say about all that? Parent company Kering has developed E P&L monitoring system for their environmental efforts and state:

“INSIGHT

Finishing and dyeing textiles is one of the areas in the supply chain that uses the most water and energy the E P&L revealed.

ACTION

Implement Clean by Design, a programme to improve the efficiency of textile mills through identifying low cost opportunities that save water, energy, fuel and electricity.”

“Corporate Sustainability: Profit, Motive and Intention in Greenwash” from this very interesting article.

When I read this, Greenwashing comes to mind and profits over people. There is no way you ca follow a sustainable and clean design programme when you are in fact, polluting the world with the procurement of petrochemical-based garments. There is however, certainly much marketing savvy involved and an opportunistic jump onto the sustainability band wagon.

Did you know that synthetic fur does not only destroy our planet at the end of its life, but also during its lifetime?

“Washing Faux Fur is Bad for Waterways

While machine washing a faux fur article, it’s estimated that each piece can release as many as 1900 tiny plastic particles into water systems. This can be harmful to the ecosystem in general, negatively affecting the health of plants, animals and people who live off of the waterways.”

Fur is a Byproduct of the Meat Industry or Meat is a Byproduct of the Fur Industry

If you eat meat, or buy any clothing made from real leather wouldn’t you be happy to know that the hide of the animal did not go to waste? Or if it is a farm that trades with furs, wouldn’t you be relieved to know that the meat is eaten? If you are a vegan or vegetarian, you don’t have to eat the meat, but think about how much natural resources are used to produce fake fur and how it pollutes the planet. Sure, you might not choose to wear real or fake fur in that case – and perhaps the products by Scandinavian designer Stine Sandermaan might work for you.

“[…] a report by the European Commission in 2014 found that acrylic, the principal fibre in fake fur and other synthetic fabrics, had the worst environmental impact of nine fibres studied.”

My fur coats are all vintage and their production did not involve the pumping of oil (a great pollutant to the planet) and the use of huge amounts of energy in order to make synthetic fibres.

One of my fur coats is inherited, so it has lasted several generations already and will still be useful for the coming one. When it has finished it’s life-time as a garment, it will become compost which in turn feeds the earth. By polluting the planet less, more animals of our entire eco-system will live a happier life. Above all though, I know I will stay warm this winter and for this I thank the animal who gave me their hide, for we humans are unable to survive naked in most climates.

I value our earth’s traditions, which have been passed down for tens of thousands of years. There is wisdom in what has been done before, there is purpose and integrity.

And thus, I close this post with one of my favourite documentaries: Nanook of the North (also known as Nanook of the North: A Story Of Life and Love In the Actual Arctic) is a 1922 silent documentary film by Robert J. Flaherty.

Watch it here:

London’s eternity: In books, buildings and bespoke shoes

London is an eternal city, it is full of historical significance and amidst change and movement, there are places of complete standstill, older than any of the passers-by.

© The Print Collector—Heritage-Images/Imagestate

The Old Curiosity Shop, 13-14 Portsmouth Street WC2A

In Holborn, near the wonderful London School of Economics, not far from King’s College and the Thames river, is a very old and historical part of town where presently, there is a lot of construction going on.

Image source here.

But amidst all the updates, refurbishments and additions to Central London, there are historical sights which have not changed for centuries.

You might think that I am speaking of great and famous buildings which there are plenty here in London, but I am referring to the tiniest and most humble structures with arguably some of the greatest significance in terms of history and continuity of this beautiful city.

 

The Old Curiosity Shop as it stands in November 2017 – it’s 5th Century here. How many people has it seen walk past on this very corner?

The place I have photographed here is no other then THE OLD CURIOSITY SHOP made immortal by Charles Dickens’ novel. I love the backdrop of intense construction and the 16th Century shop in  a bubble of eternal tranquility. Whereas in other cities of the world the memories of the past would have had to crumble under the pressure of the heavy wallets of property investors, London preserves and protects many heritage sites. Thank goodness.

Of course, it is not where Nell Trent and her grandfather actually lived, for this was fiction, nor was it called “The Old Curiosity Shop” when the novel was published in the mid-19th Century, but received its name later – probably due to the immense popularity of the book.

But the present day resident is still a remarkable protagonist, if you like. The Japanese designer shoemaker Kimura Daita-san has set up an atelier where he makes incredible bespoke shoes, a rather English tradition you could argue.

 

I quote Chrissy Grübel from her fantastic post

“Kimura has been in residence since 1992, crafting truly unique designs for both men and women. What will you find? Shiny leather oxfords, cool “hog-toed” boots, colorful unisex sneakers—classic shapes with modern details that can live in anyone’s wardrobe. I am personally begging for the Eley Kishimoto laceups: “Please, sir. I want some more.” Yes, I know this quote is from a different Dickens novel, but I’m a blogger not a scholar.

The shop may only exist in a magical lil’ nook of what I think is the most magical city on earth, but luckily for those who don’t share my urban obsession, you can shop online! There is justice in the world!”

You can see the full collection of shoes here and below is a movie made by Kimura-san:

 

 

Alpha Books, 1 Portsmouth St, London WC2A 2ES (corner of Sheffield St.)

And then, opposite The Curiosity Shop is another gem: Alpha Books. This shop provides the university students, lecturers (like me) and bibliophiles with rare, used, out-of print or specialty books at very decent prices. It is, not to say the least, quite a “Dickensian” sort of place. When I went in, an grumpy man hidden behind a partition and half-way into an antique stairway leading to the basement. I could not see the man at first, but only hear him grumbling and ranting.

I asked: “Exuse me?”

He shouted: “Yes, excuse me! We are busy, you have to wait!”

And when he had carried a box out to the door I asked: “Yesterday, you had a book on structuralism outside…”

“Yes! By Piaget,” he finished my sentence and then went on to fetch it out the many random piles of books on the floor.

Incredible, I thought, because not only did he know exactly which book it was, he also found it within the seeming chaos in a split second! And it is an out-of-print 1971 edition! Of an author who only certain people even have heard of!

If I was filming a scene of a movie, this would be it. Only at that point, I was in the movie. A shop devoid of any signs of modernity, inside or out. It could have been the 1980s, the 1950s, or earlier.

Alpha books and its owner are a cultural heritage of London.

 

A view from inside the bookshop, looking at one of the London School of Economics’ buildings.

Whilst in the shop, and scanning it’s book tables just outside I fell in love with at least 5 more and will be stopping there again. Alpha books is a rarity for connoisseurs, of knowledge, history and authenticity, when bookstores are disappearing and gentrification is making little old curiosity shops extinct. The owner can be grumpy if he likes, I don’t mind – this place is not to be missed.

With love from London,

Olga

xx

Can you take e-commerce offline? Ask Alexa and Amazon.

Image result for storesigns.com

Image source here.

Hello boys and girls, ladies and gentlemen,

One of the hot topics I lecture on is e-commerce, physical stores and the combination of both. The usual way this is done by companies and brands is that they have a store and then absolutely must expand into e-commerce, making sure they are available to customers through all sorts of digital and mobile devices.

But can this work the other way around? Can a pure-play retailer (only selling via e-commerce and with a business model entirely devoted to it) take its business offline?

The world’s pioneer of e-commerce Amazon has done just that. The infamous inventor of Alexa was once famous for being an on-line bookstore and a few decades later this bookstore is now a physical store. What’s highly interesting is how the digital gimmicks of ratings or purchase suggestions have been turned back into brick-and-mortar. Although I usually write about fashion, art, Japan and textiles, I want to direct your attention to books, in this case. It’s a great example for any e-business, including e-tailers like ASOS or Net-a-Porter and Zalando who all might consider a brick & mortar store (and not just a pop-up store which they open from time to time).

Below I am re-posting an excerpt of an insightful article by Anne-Marie Kovacs and her blog “As a Consumer.” Enjoy and click on the link to read it in full if you fancy!

 

“[…] The shopping experience at Amazon Books, the physical store

I walked into Amazon Books in Chicago’s Lakeview neighborhood last month. This was the company’s fifth physical store. At 6,000 square feet with only 3,800 titles on display, it’s definitely not a bookstore on the scale of the mega Barnes & Noble or Borders bookstores of lore. It’s “small” but the whole product selection is curated – with guidance from Amazon’s top ratings and product popularity – to feature only top selling favorite products. Add Amazon’s tweaks and “secret sauce” to the traditional bookstore model and it made for a very enjoyable shopping experience.

 

Amazon Store in Southport Corridor of Lakeview neighborhood, Chicago

 

Book display Amazon Books store

Reviews and ratings

Amazon Bookstore reviews and ratings

Each book presented here has been deemed worthy of taking up shelf space. That’s because any book in the store has a rating of at least 4 out of 5. There is also a chosen reader’s review is featured on the review card that is displayed with each book. As is a barcode that customers can scan to get more information. As a consumer, I’m comforted to know that every book in the store has been vetted by hundreds – thousands? – of readers and should provide a satisfying, if not captivating read.

Visual cues

If you like youll love feature in the Amazonbooks store

I particularly enjoyed the “If you like {_____}, you’ll love {_____}” feature. A visual, immediately accessible way to find other books in a similar theme, style or category.  

Reading prompts and local interest

Amazon Books endcaps

The endcaps each feature different compelling reading “themes” such as the geo-relevant “Fiction Top Sellers in Chicago”, the take-it-on “100 Books to Read in a Lifetime”, addictive “Page Turners” and “Highly Rated” books in various categories. The books throughout the store are all placed face up. This take up a lot of real estate but it does make the selection easily scannable and shoppable.

Mobile enabled and encouraged

Using the Amazon app in the store

Amazon knows exactly how consumers shop today: always with a phone in hand, ready to “showroom” and search for reviews, coupons, opinions… It’s probably pointless to “showroom” in the Amazon store since, as we know, Amazon is the usual showrooming reference when we shop elsewhere.

The Amazon Books store encourages customers to use their app, not for showrooming, but to see the item’s price, additional recommendations and information on the Amazon.com site itself. The Amazon app (incidentally categorized under “Essentials” in iTunes) is quite fun to use in the store. Click on the app’s camera icon and it will scan pretty much any object (you can use it anywhere! Try it on any object where you are now) and provides eerily accurate search results within seconds. It found my Macbook right away when I was revisiting the app at home…

Prices are not marked on any of store items. In what we can guess is an attempt to onboard new Amazon Prime customers, existing Amazon Prime members get Prime pricing (which fluctuates constantly, so it can’t be listed) as opposed to the higher “list price” for non-Prime people. I don’t know anyone who’s not a Prime member. Do you? I bet only a minority of customers here actually pay MSRP. Anyhoo, if you don’t have the app, there are plenty of “scanning stations” throughout the store that can be used to get all the item’s info.

Electronics demystified

Amazon Books store - electronics section

Innovative electronic gadgets are not always an easy sell. We often need to see them in action to convince us to take the leap and purchase. The electronics display seen here, paired with competent and enthusiastic sales associates, make the sale a lot easier: easily understood product descriptions, customer reviews, samples to play with and salespeople available to ask questions to. This is the model needed to break through that customer hesitancy barrier. […]”

 

Sonic branding for fashion

AS I am researching this topic to include in my lecture next week, I want to share some interesting things I have found out with you, my dear readers.

Sonic branding – it is the stuff our windows PCs are made of when we start it up, what makes (some of) us love McDonald’s or know that a 20th Century Fox movie is starting. Yes, these are all familiar sounds, forever engraved in our minds and representative of the brands they are attributed to.

But how does it work for fashion? Fashion rarely makes use of repetitive jingles, perhaps because fashion is built on the concept of always presenting something new, something fresh, something yet unthought of. However, fashion DOES use music to its full advantage! Think of the famous Levi’s commercial which my dear friend John Altman arranged the music for.

“Levi’s Engineered Jeans were promoted in 2002 in “Odyssey”, a TV commercial that has come to be known as a classic. A young man (played by French actor Nicolas Duvauchelle) opens a door, steps back and emotionally prepares himself for the odyssey. And then he runs. Through the door, through the wall of the next room, and the room after. As he continues to burst through one empty room after another he is joined by another runner, a woman (played by Antoinette Sugier). Finally they stop, breathless. They catch a glance at each other, preparing for the next stage of the journey. It’s through the exterior brick wall, out into the forest, up the trees and into the sky. The text: “Levi’s Engineered Jeans. Freedom to move. levi.com”.” (Levi’s ‘Odyssey’ was the first major project delivered by special effects production company Framestore CFC since its inception at the end of 2001.)

The beautiful music was produced by Jeff Wayne and arranged by John Altman. The music is Handel’s ‘Sarabande’ from the Suite in D minor for solo harpsichord. John Altman employed a late-classical chamber orchestra — 22 strings, flute, clarinet, bassoon, three French horns and timpani.

This is a classic example of fusing – erm, classical music with fashion to get a very specific brand experience across.

But now lets fast forward a decade and a half to 2016, when Uniqlo (one of my favourite Japanese brands) made a fantastic music video to accompany their flagship store launch in London on Oxford Street. The campaign is created by Faster Horses and what they managed to do in this commercial is to capture the very unique spirit of London through visuals and sound. They used a German DJ named Konstantin Sibold: https://www.residentadvisor.net/dj/konstantinsibold [this has a great sound cloud link so you can sample his art] for the music and 8 individual dancers whose sequences were choreographed by Lukas McFarlane. They actually used derelict buildings and passages with graffiti all over London to make it authentic, unique and more cutting edge.

I hope the link works and you can watch their “This way to Utopia” commercial and I would love to hear your thoughts on this. What emotions does the video evoke? What do you make of the soundtrack?

 

 

 

On French Elections, Karl Lagerfeld & French Astronaut

Hi boys and girls,

On the day of legendary French elections, I want to re-post a cosmic article that shows what can happen when fashion meets astronauts. This is so out-of-space, first seen on WWD.

Whatever the outcome of today’s election will be, I will always love  and admire France! Enjoy!

And BTW, Thomas Pesquet has his own Twitter page:

https://twitter.com/thom_astro

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Karl Lagerfeld Interviews French Astronaut in Space

The designer revealed Thomas Pesquet, who has been aboard the International Space Station since November, inspired his fall collection.

By Joelle Diderich on May 6, 2017

ROCKET MAN: Karl Lagerfeld has revealed the real inspiration behind his space-themed show for Chanel in March: French astronaut Thomas Pesquet, who has kept the nation in thrall with his regular reports from the International Space Station since November.

The designer hooked up with the cosmonaut for a remote interview broadcast on French radio France Info on Saturday, in which he asked him everything from what he eats, how he washes and how often he works out.

“I admire [him]. In fact, he has even inspired fashion since I was indirectly inspired not only by where he is, but also by his personality, because I think he is more charismatic than his predecessors,” Lagerfeld said.

The designer installed a giant rocket (35 meters/115 feet high) inside the Grand Palais in Paris for his spectacular fall ready-to-wear display.

“I am very flattered that Karl Lagerfeld draws inspiration from space for his collections,” Pesquet said. “Thankfully he did not draw inspiration from astronauts’ outfits, because obviously here, we tend to wear European Space Agency polo shirts and pants with Velcro fastenings, which is not that great.

“But it’s good. It means space makes people dream, that people are interested in exploration and science, and that’s a good thing, because we are doing this for them. We don’t do this for fun, but to be useful to society, at the end of the day,” he added.

Asked if he would like to trade places with Pesquet, Lagerfeld demurred. “No, I think it’s a little late [for that]. And the training is terrifying, on top of which I only speak four languages, and he must speak six, so you see, it’s not enough,” he said.

The designer did have one special request. “Is there a way to design a room in my house where I float around? I would quite enjoy that. It’s nuts,” he said.

 

Kansai Yamamoto thrifty Tribute

Ladies and gents, boys and girls,

Have you ever heard of the Japanese Designer Kansai Yamamoto? Yes, no or maybe? Just to give you a little hint (or reminder for those who know him), he is one of the most colourful, experimental and legendary designers who clothed David Bowie for his Ziggy Stardust Tour. 山本 寛斎 is just fabulous!
david-bowie-and-kansai-yamamoto-in-japan-1973

Image above: Kansai Yamamoto and David Bowie trying on one of Yamamoto’s creations. Sourced here.

It was just my luck, that strolling through London, as one does, I should veer off the road into a thrift store and discover…drum rolls please…a Kansai Yamamoto sweater from the 80s!With a beautiful appliqué dragon and “Kansai Yamamoto” appliqué signature below it.

Kansai Sweater 2

 

The thrift store ladies gave it away almost for free, asking with much concern on their faces: “Are you going to wear it out or just at home?” Yes, of course, OF COURSE I am going to wear it out! I don’t care if I look like I just arrived fresh from the 80s in a time machine, this is a Yamamoto original and my tribute to his great talent.

Check it out:

The discovery of this vintage piece is coincidentally perfectly timed with the Louis Vuitton 2018 Cruise Collection Show in Kyoto, Japan – held on May 14, 2017! Nicholas Ghesquière made a vivid tribute to Yamamoto and it turns out he is a fan of his just like moi.

 

 

Louis Vuitton 2018 Cruise Collection – Image source here.
Louis Vuitton 2018 Cruise Collection seen here.

If you are as inspired as I am, you might like to check out Pinterest with lots of fantastic images of his creations: https://uk.pinterest.com/beaconscloset/kansai-yamamoto/?lp=true

And if you feel like you must have a retro piece, too, there are a few sites which offer Kansai Yamamoto vintage pieces: https://www.1stdibs.com/creators/kansai-yamamoto/fashion/

Have you got a cool vintage story to tell? I would love to hear from you!

Olga xx