This teacher talked about ethics – Part II

Hi guys and girls! I’ve just posted an article on teaching fashion which is the continuation of a story from May.

Shaun Ross

Shaun Ross

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This May, I wrote about a discussion that emerged in class about unethical brand behaviour. (If you want to see part I of the article click here.)

The majority of the class seemed to demonstrate that it is indeed from a different generation with a different set of values than mine, stating that discrimination, racism, exclusion are things that brands can do and that this does not even matter. Brands are entitled to exclude whoever they like.

Well here is the update on this class. The students were asked to work in groups and invent a new ad campaign for the said brand which aims to improve its ethics. So, although the students said that none of these issues matter to them they had to deal with them in depth during project time.

The results were the exact opposite of what they had loudly stated in class!

Click here to read the full article!

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