On cars and fashion

Dear readers,

I’ve just published a new article about cars and fashion in the context of teaching. Here is an excerpt. Click the link below to transfer to the full article on the academic site wornthrough.com!

 

Fashion and Cars – exploring common grounds in class

Have you ever proposed to your students to explore an uncommon topic? Or combine two topics that seem to have nothing in common at all? What did the students think about the approach?

I am asking you this because in June, I brought up a slightly unusual topic in class: Fashion and cars. At first, it seemed that the two subjects are hardly connected to each other so we set out to explore them. The results were quite fascinating and I would like to share a brief summary of them with you today, because whether you look at design, marketing strategy or the environmental impact, cars and fashion actually do have many parallels.

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Image source here.

First of all there is a phenomenon called “car culture” which – to sum it up in a sentence – is the cultural impact cars had on society once they became mass marketed. This influence permeated the way we shop (i.e. big malls), where we work (i.e. commuting to and from suburbs) and how a car became a status and power symbol, at first mostly for men. This car culture triggered a myriad of advertising showing sexy and fashionable women and created fashion outfits to be used when driving such as the original Car Shoe and its many clones.

Read the full article here: http://www.wornthrough.com/2015/06/26/fashion-and-cars-exploring-common-grounds-in-class/

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